The original OXO beef extract product was invented by German chemist Baron Justus von Liebig in 1843. However the brand really captured the public imagination when OXO sponsored the London Olympic Games in 1908. Since then the ‘mighty cube’ has had several manifestations; during the First World War, for example, OXO cubes were part of soldiers’ ration kits. But it is best remembered as ‘the housewife’s choice’. Those old enough will not forget Katie’s 1958 ditto Oxo gives a meal man-appeal…
